11Ants Analytics

A New Zealand Research Commercialisation Success Story

Big Data Software Creating International Interest

11Ants Analytics is a spin out company from WaikatoLink, created from machine learning research at the University of Waikato. 11Ants Analytics' main product is 11Ants RAP, a cloud-based customer science platform for the retail sector including supermarkets, fuel retailing, home improvement, fashion, pharmacies and department stores, which transforms customer data into customer insights to enable deeper customer relationships.

11Ants has licensed its solutions to a number of notable customers in New Zealand and Fortune 1000 companies overseas. In early April WaikatoLink announced its biggest deal to date - it completed the sale of the business of spinout company 11Ants Analytics to a joint venture between Air New Zealand and Aimia Inc., a Canadian based data-driven marketing and loyalty analytics company. This deal will allow 11Ants Analytics to expand the company's operations, creating more employment opportunities and commercial benefit for New Zealand.

This is one of KiwiNet's earlier investments, it has now come to fruition after years of work building the company and has been bought out by a joint venture, providing a significant return on the initial investment.

PreSeed funding for the Gen3.0 project was critical at a time where not only it enabled extended development of our platform, it secured capability and improved WaikatoLink's ownership position. All of these contributed to the final and successful position we received.

Duncan Mackintosh, CEO, WaikatoLink Ltd