Rewa Ake - “to be elevated higher”

Demystifying Commercialisation: Understanding Your End users

Commercialisation might seem complex, but it really boils down to three core areas: End User/ Customer Connection, Operational Excellence, and Financial Health. Of these, End User/ Customer Connection is crucial because it helps you understand who will want your idea and, more importantly, who will pay for it- directly supporting the sustainability of the idea..

We know this can feel overwhelming. That's why KiwiNet has partnered with Ian Storie to offer an experiential, part-time, four-week online workshop series. This series is designed to make the customer discovery process clear and straightforward.

What You'll Learn

This workshop will guide you through the essential steps of customer-centric marketing, including:

• Framing customer conversations: Learn how to initiate discussions that get to the heart of what customers need.
• Developing effective questions: Discover how to ask questions that uncover valuable insights.
• Active listening: Master the art of truly hearing and understanding your potential customers.
• Language and positioning: Figure out how to talk about your idea in a way that resonates with your audience.
• Customer discovery: Implement strategies to identify and connect with your ideal customers.
• Segmentation: Understand how to group customers based on shared characteristics.
• Feedback: Learn how to gather and use customer feedback to refine your idea.