Rewa Ake - “to be elevated higher”
The Kiwi Innovation Network working in partnership with The Science for Technological Innovation National Science Challenge (SfTI) are pleased to bring you:
Rewa Ake – EndUser Discovery Workshop Series
Rewa Ake is a free online workshop series focusing on end user/customer engagement & Discovery for entrepreneurial researchers. Rewa Ake will help you elevate your idea and get out there to find your market.
This is an ideal workshop series for researchers who are considering or engaged with developing an idea to market-readiness and who want to get more out of their industry-engagement.
Venue: Online
Format: Three half-day sessions with homework
Date: 1 and 2 August, and 23 August 2022
Registrations Close: 15 July 2022
Note: Places are limited.
You can boil down commercialisation into three functional fundamentals: marketing, production and finance. Marketing itself breaks down into many important areas, but key is understanding who is likely to want and pay for the idea. This can be daunting so KiwiNet and SfTI have teamed up with Ian Storie for an experiential online, part time four- week workshop series to demystify this activity.
This workshop series will cover processes around framing customer-centric conversations, developing searching questions, active listening, language and positioning, customer discovery, segmentation and feedback.
Pre-workshop questions and interim practical
We have designed this workshop series to maximise your experiential learning, and to allow researchers from around the country to participate. The more you put in, the more you take out. Over the three weeks, between workshop 2 and 3,there is an expectation for you to talk to 10 or more prospective customers.
Upon registration we will send out a short summary of the program and acquire more information to help prepare for the series.
Seumas McCroskery and/or Enrico Tronchin will be available to answer any questions or discuss your ideas prior to session 1 of Rewa Ake.
This KiwiNet and SfTI sponsored workshop is for
those wanting to get more out of their industry engagement activities.
Led by external consultant Ian Storie alongside Enrico Tronchin (SfTI, Commercialisation and Development Manager) Raewyn Tse (Manager, Capacity Development Programme & Events, SfTI) and Seumas McCroskery (Entrepreneurship Lead KiwiNet).
Ian Storie
Course Facilitator
Ian Storie is an independent consultant who has worked with both KiwiNet and SfTI for the past three years. Ian specialises in collaboration best practice and large account management having worked with hundreds of organisations and over 2,000 researchers, scientists, engineers and professional staff across ANZ, India, South Africa, USA, UK, Canada, Malaysia, Taiwan, China, Japan, Singapore and Hong Kong.
Ian has worked as a senior business development, client alliance and strategic marketing professional at organisations including General Electric, Siemens and CSIRO developing technology, research and engineering driven market segments including Education, Mining & Manufacturing, Agtech, Power & Water, Food & Beverage, Petrochemical & Refining, Healthcare & Pharma and Primary industries. Ian also has a long history of facilitating collaborations amongst Research Institutions, Multinationals, SMEs, State & Federal Government Departments, NGOs, NFPs and VC/start-ups globally.
Agenda
(Zoom links will be circulated close to time)
Day 1 - 1 August - Online
| 8.30am-8.50am | Introduction to Rewa Ake program |
| 8.50am-9.10am | Customers, Problems, Ecosystems |
| 9.10am-9.30am | Defining “customers”, |
| 9.30am-10.00am | Uncovering customer “Problems” |
| 10.00am-10.30am | Breakout session |
| 10.30am-10.50am | Break |
| 10.50am-11.10am | Emotional brain vs rational brain |
| 11.10am-11.30pm | Recognising “confirmation bias” |
| 11.30am-12.20pm | Step by step process for customer engagement |
| 12.20pm-12.40pm | The Maori economy as an important ecosystem |
| 12.40pm-12.50pm | Conclusion of Workshop 1 |
Day 2 - 2 August - Online
| 8.30am-8.40am | Welcome back |
| 8.40am-9.00am | Translation Science to Business- knowing your audience |
| 9.00am-9.30am | Researching, identifying, prioritising and then engaging potential customers |
| 9.30am-9.50am | Speaking the language and understanding the priorities of non-researcher “customers” |
| 9.50am-10.10am | How best to communicate |
| 10.10am-10.30am | How to hold a customer conversation |
| 10.30am-10.50am | Break |
| 10.50am-11.20am | Breakout workshops |
| 11.20am-11.40am | Capturing, distilling themes |
| 11.40am-12.00pm | What's expected during the next three weeks (customer interviews, mentor meetings and dashboards) |
| 12.00pm-12.30pm | Breakout workshops |
| 12.30pm-12.45pm | Conclusion of workshop 2 |
3 – 22 August
During 3-22 August attendee requirements and the time resourcing (each week) to support the delivery of customer conversations is outlined below: remember this is putting into practice what's been learnt in Workshops #1 and #2.
- Attend one of three mentor meetings each week (30 minutes each week) to support customer conversation preparation and execution
- Three customer conversations undertaken each week to practice, learn and adapt (can be up to 3 hours total each week). Prepare to give feedback to cohort during Workshop #3
- Updating and posting your customer conversation dashboards for mentor review, on-going feedback, suggestions to improve conversations and to support weekly mentor calls (30 minutes each week).
Week 4 prepare to give a 10 minute summary of your customer conversations (using dashboard tool as your talking slide)
Day 3 - 23 August - Online
| 8.30am-8.50am | Welcome back |
| 8.50am-9.20am | Dashboard time prior to presentations |
| 9.20am-10.30am | Breakout workshops |
| 10.30am-10.50am | Break |
| 10.50am-12.00pm | Breakout workshops into groups to discuss Key insights |
| 12.00pm-12.30pm | Program reflections and where to next? |