Under the leadership of Dr Ron "Mr Hops" Beatson, many New Zealand grown hops have now become a household name in the international brewing industry.
Since 1984, Ron has been instrumental in the development of many new "specialty" hop cultivars, a major factor behind the global boom in popularity of craft beer.
Thanks to Dr Beatson's research, NZ Hops have transformed from a cottage industry supplying hops to NZ-based brewers to a sophisticated export product with more than 85% of production now exported to the some of the world's leading beer producing nation such as USA, UK, Germany and Australia.
Dr Beatson's research is highly applied and closely aligned with the needs of hops growers and the brewing industry.
The end product of his research is a cold, incredibly tasty beer, and it doesn't get much better than that.