We've talked to researchers, founders, investors and research organisations to answer some common questions you may have when considering a spin-out company as a pathway for your research.
The language of commercialisation
Not sure what some of the terms on this page mean? Check out our A-Z guide explaining some of the new language you might come across during your commercialisation journey.
A-Z of Commercialisation Guide
Spin-outs usually begin because the technology is exciting — but commercial success is rarely determined by the quality of the science alone.
Once a company is formed, the challenge becomes attracting capital, building a team, securing customers and making difficult decisions under uncertainty.
For researchers, becoming a founder is a significant career transition. Before pursuing a spin-out, it's worth considering what this change means and what role you want to play.
There is no single path to success. Some researchers become outstanding CEOs. Others go on to create greater value as chief scientific officers, technical advisors or board members.
The goal is not necessarily to become the CEO. The goal is to find the role that gives the technology the best chance of success.
Research rewards expertise, precision and careful validation. Startups reward speed, adaptability and execution. It is easy to underestimate how much your role as the founder changes after a spin-out forms.
In the first few years a founder may spend more time:
- than working directly on the technology.
Many successful researcher-founders describe a period where they realise they have become managers of innovation rather than creators of innovation.
Understanding this transition early helps founders make informed decisions about their role in the venture.
One of the most common reasons spin-outs fail is building a company around a technology before validating that customers genuinely need the solution.
Before a company is even formed, consider:
Fall in love with the problem, not the technology.
For many researcher-founders, forming a spin-out is not simply a commercial decision — it's the beginning of a transition from one professional identity to another.
While some researchers choose to leave their institution entirely, many remain connected through part-time appointments, secondments, advisory roles, contract research arrangements, student supervision or ongoing collaborations. There is no single correct pathway.
What matters is that expectations, responsibilities and boundaries are made explicit early. Ambiguity can create challenges for founders, research organisations, investors and future employees alike.
Researchers commonly assume they must choose between remaining an academic and becoming an entrepreneur. In reality, there are often several transition pathways:
Each option brings different opportunities and challenges. Some technologies benefit from the researcher remaining closely connected to the institution and its expertise. Others may require a founder to commit to the venture full-time to attract investment and move quickly.
Investors often seek clarity on whether founders have the capacity and availability to execute the commercialisation plan.
Many spin-outs emerge from years of publicly funded research undertaken using institutional facilities, equipment and expertise. Researchers should not assume these resources will remain available to the company on the same basis after formation.
Before launch, founders should seek clarity around:
Where access will continue, the terms should ideally be documented. This helps align expectations and avoid disputes about how institutional resources are being used.
Once a spin-out is formed, the distinction between institutional IP and company IP becomes increasingly important.
Before exiting the institution, founders should understand:
Investors often review these areas as part of their due diligence process. Uncertainty over ownership can slow funding processes and create unnecessary risk for the spin-out.
A spin-out company is just one way to get research out into the world.
The decision to form a spin-out should be made deliberately, with a clear understanding of the opportunities, challenges and alternatives available.
Depending on the technology, market opportunity, and team, other commercialisation pathways may be more appropriate or effective. These include:
The goal should not be the creation of a spin-out company for its own sake, but to identify the pathway that creates the greatest possible impact from the research.
Is there a significant market opportunity?
A spin-out company is generally most appropriate where:
If the market is relatively small, specialised or already well served by established participants, licensing may be a more efficient pathway.
Does the technology require dedicated development?
Many research outputs require substantial additional work before they are ready for market.
Consider:
Where significant development remains, a dedicated company may provide the focus required to advance the technology.
Is external investment likely to be required?
If the pathway to market requires substantial capital, a spin-out structure may make it easier to attract investment and align stakeholders around a long-term growth plan.
However, external investment is not free capital. Investment introduces expectations regarding growth, governance, milestones and eventual exit opportunities. The venture must therefore be suitable for the type of investment being sought.
Would an existing company be better placed to commercialise the technology?
Existing industry participants may already have:
If these assets are critical to success, licensing to an existing company may create impact faster and with less risk than building a new venture.
There is no formula for deciding whether a spin-out is the right pathway. The best commercialisation approach depends on the technology, team, market opportunity, funding requirements, timing and level of risk involved.
No two spin-outs start from the exact same place. Some begin with early-stage ideas still being tested in the lab; others are much closer to real-world application.
A compelling piece of research does not automatically translate into a viable company. Before committing to the spin-out pathway, consider whether the technology has reached a stage where a company can realistically create value.
Understanding how developed your technology is helps you and others involved in a spin-out work out whether it is ready to commercialise, what still needs to be done, and what type of funding or support is needed next.
During the spin-out process, you may hear people use Technology Readiness Levels (TRLs) to describe the maturity of a technology.
This is a 1-9 scale used across research, commercialisation and investment to create a shared understanding of what stage the intellectual property (IP) is at. This helps inform:
| Level | What this looks like | What to think about next |
|---|---|---|
| TRL 1 | You've made a scientific discovery, but potential applications are still emerging. | Clarify the potential commercial application – what problem could this solve, and which markets might benefit? Start thinking about IP protection. |
| TRL 2 | You've identified potential applications but they have not yet been tested. | Identify which applications to focus on first. Is there a real customer problem worth solving? Is the market large enough to attract investment? |
| TRL 3 | Early experiments prove the concept could work. Key elements of the technology have been tested. | Focus on generating the evidence needed to show the technology can scale and support decisions about next steps. Explore grants and pre-seed funding opportunities. |
| TRL 4 | The technology has been validated in a laboratory setting, with components working together as intended. | Identify the major technical risks, define what a minimum viable product (MVP) might look like, and plan the next stage of development aligned with your funding. |
| TRL 5 | The technology is tested in conditions that resemble its intended real-world environment. | Secure pilot partners or test sites aligned with your development milestones and funding roadmap. |
| TRL 6 | A prototype or working system has been demonstrated in a relevant or simulated environment. | Address engineering, regulatory and safety requirements. Build evidence that the system can operate reliably outside the lab. |
| TRL 7 | Early users or partners are engaging with a near-final prototype in real-world settings. | Secure early-adopter customers, generate performance data, and refine business model to show a clear path forward. |
| TRL 8 | The technology is functionally complete and has been tested through more rigorous validation. | Prepare for scale-up: certifications and demonstrating repeatable manufacturing and quality control. |
| TRL 9 | The technology is successfully operating in the market | Focus on scaling customers, partnerships, and commercial growth. |
TRLs provide a useful framework for assessing maturity. They are not a substitute for commercial judgement, but they can help identify whether critical technical risks remain and how much development work is likely to be required before commercial adoption.
Most spin-outs in Aotearoa begin around TRL 3, with PreSeed investment used to progress through TRL 3 and 4.
Before committing to a spin-out, ask:
If most answers are "no", additional technical de-risking may be required before creating a spin-out.
Agreeing early on the stage of the technology helps set clear expectations and supports smoother deal negotiations later.
Ideas do not create successful spin-outs. People do.
The quality, commitment and capability of the team is often one of the strongest predictors of a company's success. Some questions to consider include:
Misalignment between founders is one of the most common causes of difficulty in early-stage companies. Before formation, it is valuable to discuss:
These discussions can feel uncomfortable, it's usually easier to have them before equity is issued than after.
Not every founder needs to work full-time in the venture from day one, but clarity is important.
Consider:
Investors often look for evidence that the people critical to success have the capacity to deliver the proposed plan.
While every spin-out is different, successful ventures often require a combination of several capability areas, including:
Scientific and technical leadership
Commercial leadership
Operational leadership
Governance
In early-stage ventures one person may perform several roles, but all functions ultimately need to be addressed.
Very few spin-out teams begin with every capability required for success. This is normal.
The objective is not to have a complete team on day one. It's to identify what is missing and develop a plan to address those gaps, which may include:
Recognising gaps early is usually a strength, not a weakness.
The biggest decision in a spin-out is who should lead the company.
While many researchers become successful CEOs, others choose to focus on the science and contribute in other roles, such as:
There is no "right" choice. The best role for each person will depend on their strengths, interests and aspirations – and how those align with what the spin-out needs at different stages.
Questions to consider include:
Before proceeding, ask:
If the answer to several of these questions is "no", the focus may need to shift from building a company to building a team capable of building a company.
Many successful spin-outs are led by researchers. Others are led by CEOs who come from outside the research team.
Success comes from having the right team around the technology.
Spin-out deals bring together two key elements:
Equity and governance
IP licensing
These are usually documented in separate agreements, but they are closely connected. Decisions made in one area will often affect the other.
Together, they form the foundation of the new venture and influence how founders, research organisations and investors assess value, risk, and long-term potential.
Early-stage spin-outs operate with significant technical, commercial and funding uncertainty. As a result, deal structures often seek to balance flexibility with protection, allowing the venture to progress while managing risk for all parties. This means there is rarely a single "right" deal structure.
When discussing equity, licensing and investment terms, it's important to consider the overall package rather than negotiating on any one element in isolation.
A spin-out deal is more than a single agreement. Equity, ownership, IP rights and investment terms all work together and should be considered as a whole.
Scroll to the next section for more detail on deal components.
Term sheets set out the key terms for how a spin-out will be formed and funded. They often set the tone for how a spin-out begins its journey – ideally with clarity and shared understanding from the start.
Transparency and goodwill are particularly important in the New Zealand context, where spin-outs are built from publicly funded research and early-stage capital markets are relatively small compared to other ecosystems. At the same time, many spin-outs are aiming for global markets, so early deal terms also need to make sense beyond New Zealand.
The following section outlines key elements commonly found in terms sheets, and explains what they mean in a spin-out context. >>
These are some of the key terms you'll see in spin-out negotiations.
Early spin-outs are hard to value because there is limited commercial data.
Instruments like SAFEs and convertible notes allow investment to be made before a valuation is fixed, with a value decided later when there is more information.
A SAFE (Simple Agreement for Future Equity) is a contract between a company and an investor. The investor provides capital now, and in return receives the right to receive equity (shares) in the company at a later date.
The company is not valued at the time the SAFE is signed – the valuation is set later, when the SAFE converts into equity.
Key features:
SAFEs are commonly used because they are fast and simple. However, be aware that multiple SAFEs can create dilution and ownership complexity when all are converted.
A Convertible Note is a loan from an investor to a company that converts into equity at a later date. The company receives capital now, and the loan (plus any interest) is converted into shares when a future trigger event occurs.
The company is not usually valued at the time the note is issued; valuation is determined later.
Key features:
Convertible notes are commonly used because they allow early capital to be raised before a valuation, and they can also help bridge financing between funding rounds.
However, unlike SAFEs they include interest as well as repayment obligations if conversion does not occur.
Defines the range of capital being raised during a funding round.
Helps manage dilution and keeps the raise aligned to execution capacity.
Enables a spin-out to accept funds from investors in stages over time, rather than at a set date. Useful when seeking additional investors that may join at different times, but should be carefully managed.
The date investors will complete their investment once all conditions are met.
A window of time where investors can complete due diligence without competing offers. The duration should be proportionate to the scope of diligence and stage of the company.
Term sheets often require the company to pay some (or all) of the lead investor's legal costs. These should be negotiated to avoid disproportionate burden on the spin-out.
Term sheets may include confidentiality clauses that restrict who can be told about the terms of the deal. Founders should ensure these do not prevent sharing necessary information with key people such as advisors or institutions.
The agreed value of the company immediately prior to the investment, forming the basis for pricing and dilution.
The price per share paid by investors in the current raise.
Preference shares sit ahead of ordinary shares in certain outcomes (e.g. liquidation or exit). They may also give investors additional rights or protections.
Reserves equity for current and future employees to support recruitment and retention.
A cap table shows who owns what in the company.
It records all ownership interests including shares currently held and instruments that may convert into equity in the future (such as employee share options, SAFE notes and convertible notes).
The process where investors verify assumptions about the business – including technical, legal, commercial and financial review.
Warranties are statements made by the company about the information it has provided to investors during the investment process.
Investors rely on these statements when deciding to invest and may have rights to make a claim if they are later found to be incorrect.
Where information has been fully and fairly disclosed in a data room, there is generally no claim to be made.
A contract between a company's owners that covers:
It should balance investor protection with operational flexibility and reflect the company's expected growth.
Access rights allow investors to gain reasonable access to information about the company and its performance after they invest. This is subject to confidentiality obligations and does not require disclosure of trade secrets or other commercially sensitive information.
These provisions require a selling shareholder to first offer their shares to existing shareholders before transferring to third parties, maintaining ownership stability.
Allow existing shareholders to invest in future funding rounds pro-rata, so they can maintain their ownership stake.
Allow a majority of shareholders to require other shareholders to sell their shares as part of a company sale. For example, if 75% of shareholders agree to a sale, the remaining 25% are required to sell at the same price and conditions.
Protect minority shareholders by allowing them to "tag along" and sell their shares on the same terms as majority shareholders, if the majority owners decide to sell.
Provisions that restrict founders (or key people) from selling or transferring their shares for a defined period. This signals commitment and gives the company stability.
Vesting means that shares are earned over time rather than received outright from day one. If a founder or key person leaves early, their unvested shares may return to the company for future team members.
These clauses restrict key individuals from competing with the company or soliciting staff for a defined period after they leave, subject to enforceability limits under local law.
Sets out who sits on the board and how governance decisions are made. Early boards often include founder, investor and independent representatives, The goal is to ensure the company has the skills and oversight needed for its stage of growth.
Equity allocation is often one of the most debated aspects of forming a spin-out, because it determines how ownership is shared between founders, investors and the research organisation.
There's no single formula for how equity should be allocated. Every spin-out is different, and it depends on the technology, the team, the support provided, and the commercialisation pathway ahead.
New Zealand's national IP policy states that research organisations may hold up to 10% equity in a spin-out at formation, with the ability to exceed this in certain circumstances. This provides an outer boundary, not a default position.
Rather than aiming for a specific number, equity discussions should focus on what each party is contributing and what is needed for the spin-out to succeed.
Equity discussions typically consider:
Transparency around contributions and expectations is key to reaching an agreeable outcome.
Funding & support
What funding or support has the research organisation provided beyond normal (BAU) operating costs? For example:
These may be provided below market rate or at no cost to date. Where they are included in equity discussions, they should be clear and able to be substantiated.
Intellectual Property (IP)
In some cases, the IP is already well developed and relatively de-risked. In others, more value will be unlocked through future technical development after the spin-out is formed.
Team
The nature and duration of this support should be understood and reflected in discussions.
A licensing agreement gives a spin-out the right to use, develop and commercialise intellectual property (IP) owned by another party, such as a research organisation.
A well-structured licence gives the spin-out enough freedom to attract investment, recruit talent and grow the business, while protecting the research organisation's ongoing interests.
While there are common approaches across New Zealand's research commercialisation ecosystem, licensing practices can vary between institutions.
While equity determines who owns the company, licensing determines how the company can use the underlying IP. Both are important and should be considered together.
Defines the application areas, industries or markets in which the spin-out may use the IP.
Defines the geographic regions where the spin-out can use the IP. Many spin-out licences are global in scope to support international growth.
Defines whether the spin-out has exclusive rights to use the IP within the agreed field of use.
Royalties are payments made to the owner of the IP, typically structured as a percentage of the revenue generated from the licensed IP.
Some licences include milestone-based payments linked to technical, regulatory or commercial achievements.
Some licences include upfront fees for access to the IP. For early-stage spin-outs fees are often reduced or deferred to reflect the company's stage of development.
Licensing agreements commonly include obligations requiring the spin-out to actively develop and commercialise the IP.
These clauses define what happens to new intellectual property created after the licence is signed, including any improvements made to the original technology.
Licensing agreements usually include termination provisions that set out when a licence can end and what happens to the IP if it does (for example, allowing the research organisation to reclaim rights to the IP in certain circumstances).
Why do spin-out negotiations feel different for each party?
Researchers, founders, research organisations and investors may all be working toward the success of the same venture, but they approach decisions from unique starting points.
Understanding these differences can help explain why stakeholders view the same scenario differently, making negotiations easier to navigate.
None of these perspectives is more "right' than another. Each reflects a rational response to the role being played in the ecosystem.
Challenges often arise when we make assumptions about what others value, need, or are able to concede.
Better understanding leads to better negotiation outcomes.
By understanding how different parties may view the same deal, participants are better equipped to engage in transparent, efficient and constructive negotiation.
Different stakeholders often view the same term sheet clause through different lenses.
The prompts below explore some of the questions that founders, investors and research organisations may be considering when negotiating common deal terms.
They're not an exhaustive checklist, and there are no "right" answers. Think of them as conversation starts to help surface assumptions and negotiate with more clarity.
Select a clause to explore common considerations from each perspective.
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Your university or research organisation's Technology Transfer Office (TTO) is usually the first point of contact when considering commercialisation.
They can help you:
If you're unsure where to start, your TTO is a good first conversation.
In Aotearoa, the commercialisation of publicly funded research is guided by a National Intellectual Property (IP) Management Policy.
Introduced in 2026, the policy and accompanying Commercialisation Engagement Guidelines set expectations around:
You can read more about the policy and guidelines on MBIE's website.
IP policy & guidelines
If you want to dive deeper, this guide is a useful resource:
The Deep Tech Spinout Guide for New Zealand Researchers (Outset Ventures): A founder-tested roadmap through the spin-out journey, including how investors assess early-stage research, how IP and university agreements are structured, and how to translate research into real-world traction.
Deep Tech Spinout Guide
Bringing research into the world takes a team effort. Our thanks to the New Zealand researchers, founders, commercialisation professionals, investors and government partners who shared their insights and experiences to help shape this guide.