KiwiNet supported LESANZ to run two Intellectual Asset Management courses in Auckland and Christchurch in July 2015. These workshops were very well attended by 30 commercialisation professionals from across the country.
The first part of the course (IAM 102) introduces participants to the five key elements of expert Intellectual Asset Management before exploring each of the areas in depth. The principles of developing IP creation strategies as well as a holistic portfolio management approach are taught in concert with licensing and other value extraction strategies. Two of the most overlooked aspects of IAM - the management of value recognition and the ongoing strategic maintenance of intellectual property assets - are also covered.
The second part (IAM103) focuses on value extraction from IP assets: deal structuring, how and when to apply different valuation models, negotiation strategies, and underlying principles.
During the day there will be opportunities to relate the principles learned to the different organisational situations of participants. Practical exercises and case studies will highlight some of the pitfalls and provide an opportunity to apply your learnings directly.
The workshop is typically delivered to 15 to 20 people using an interactive mixture of presentations, group discussions and activities.
For further information on future events please email email@example.com
Rodney spent 13 years with the ICI Australia Group of Companies; including one year in the United Kingdom with Imperial Chemical Industries Ltd. He then ran his own commercial law practice for three years before merging his firm to form Davies Collison Cave Law.
Sue leads a team responsible for strategic intellectual property management across all science portfolios. She provides strategic advice and manages all aspects of intellectual asset protection for a broad range of technologies.
Simon is a consultant focused on intellectual property protection and commercialisation. Before starting Innovation Liberation Front, Simon practiced for seventeen years as a lawyer and patent attorney, spending 9 years as the partner heading the Commercialisation Team of James & Wells Intellectual Property.